Rema paid the Kenyan choir Red Fourth $100,000 for a chorus that has set the internet on fire.
Surprisingly, Rema is now trending in five Swahili-speaking countries simply because he sang the chorus of “Heis” in Kiswahili.
This move showcases Rema’s talent and strategic thinking.
Despite not having performed in these countries before, he found a way to enter their market by collaborating with Red Fourth Choir.
The award-winning Kenyan choir played a key role in creating the catchy chorus that has captured the attention of fans across different countries.
Given the meaning of the album’s title track, Red Fourth’s lyrics sung in Kiswahili make more sense. They praise him for being the champion, calling him the greatest, the best, the most talented and the most talked about, which is a nod to Rema’s worldwide success.
This references his song “Calm Down” which won him the MTV Video Music Awards’ inaugural Moon Person for Afrobeats and subsequently became the first African artist to lead a track that earned over one billion streams on Spotify.
The choir sings:
Ni nani mnoma, ni nani hatari sana? Ni wewe
Ni nani anabamba, ni nani mkali sana? Ni wewe
Ni nani anatamba, ni nani anavuma? Ni wewe
Ni nani aweza, ni nani ndo bingwa, sasa? Ni we, ni we
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