How Mavin Records Spent $22500 On Music Promotion, Iyanya Response- Joey Akan Reveals.

In the first quarter of 2023, Mavin Records have spent an average of $225,000 on dropping music for artists on their roster.

The record label have released 7 records from 5 artists, with one from each artist worked through the system as a singles.

How? Why the high cost?

— Joey Akan (@JoeyAkan) March 28, 2023

Mavins started early. Boy Spyce charged out the gate with ‘Folake’ on January 25th.

2 weeks later, Ayra Starr’s “Sability” dropped on February 9.

Rema would come rushing in with “Holiday” and “Reason You,” barely 10 days later, on February 15.

— Joey Akan (@JoeyAkan) March 28, 2023

But, imagine how steep the playing field is.

How the financial barrier of entry into the mainstream market is the number one obstacle to realising your dreams in music.

Without this war chest, upcoming artists are left with hope. Hope that one day, they'll find a sponsor…

— Joey Akan (@JoeyAkan) March 28, 2023

Elections were crucial business, so a month lay-off was ended with Crayon’s “The One.”

Magixx rounds off a busy quarter with “Colors” and “Royal.”

— Joey Akan (@JoeyAkan) March 28, 2023

Throw in the average $10,000 (not T.G Omori price o) music video cost, and it comes up to a cool $45,000 for a single campaign.

Mavins have 5 campaigns in the last 3 months, spending an average of $225,000 to work pop songs and dominate the charts with each release.

— Joey Akan (@JoeyAkan) March 28, 2023

Nearly $230,000 is cost of a full house, to work singles, and they've got it covered with V.C funding from Kupanda.

Nigerian music is capital intensive. Every step of the way is paved with billing, and each inch of real estate is carved from spending strategically.

— Joey Akan (@JoeyAkan) March 28, 2023

…to foot this cost. Either via major label signing, or an individual's deep pocket.

— Joey Akan (@JoeyAkan) March 28, 2023

Having @DONJAZZY and spending this much tells you exactly the point I have been trying to make. Iyanya and ubi with the team and we Dey try Dey go. https://t.co/rUJ6JwQKg9

— its iyanyaaaaaa? (@Iyanya) March 28, 2023